Hex Razor
HEX is a monthly subscription service for women’s razors, offering high quality, thoughtful design, and environmentally friendly shaving products. Consumers can design their own customized razor and shave plan to meet their individual shaving needs each month.
- Timeframe: 6 weeks
- Roles: UX, Branding, Layout
- Skills: Illustrator, Photoshop, InDesign
Problem
Razor companies still using fear, shame, and sex appeal to sell their products while women consider shaving as an uncomfortable experience. They do it because of societal pressures rather than personal preference. In addition, it’s wasting money and affecting the environment by using plastic razors.
Solution
Changing the view that women are forced to shave, we consider it to be everyone's choice. Introduce long-term service, high durability, and environmentally friendly shaving products that turns shaving into an easy and fun experience.
Process
Researching the market
I studied current razor marketplace and women shaving experience. I interviewed women of different ages and backgrounds about how they choose razor, what they experience, and what they like or dislike about shaving.
User research
Had limitations of time, I interviewed seven users representing different demographics. They reported the following pains and desired gains about shaving
Pain: What pains can we solve for users?
- Low quality materials
- Nicks, cuts, and razor burn
- Plastic razors pollute the environment
- Expensive (pink tax)
- Red bumps and itches after shaving because of sensitive skin
- People decided that women are supposed to shave their legs and armpitss
- Shaving the bikini area with a regular razor can be tricky
- It's Inconvenience to carry the whole shaving set while traveling
Gain: How might we enhance the experience?
- Starts with quality products
- Flexible blade to curve around even tight angles, moisture ribbon
- 5-20 replacement blades
- Affordable price
- Provide shave creams, body lotion
- Convey that shaving is a personal choice
- Different size of blades for different body area
- Smaller Handle for traveling
How does it works
Step 1: Select your blades and quantity
Step 2: Select your handle
Step 3: How often do you shave?
Art Direction
Brand guideline
Packaging
Magazine Advertising
Subway Advertising
Social Media Advertising
